新闻与传播评论

聚焦使用"快手"呈现和传播其日常生活的乡村青年,通过参与式观察和深度访谈,探析这一群体在"快手"平台上,再现和重塑乡村日常生活的行为特征和个人身份认同的问题。尝试揭示以下两个问题:第一,"快手"平台上乡村青年用户类型、特征及其传播实践活动的具体表现;第二,上述实践中蕴含的乡村青年的自我评价、寻找自身认同的努力和身份定位过程。研究发现:"快手"头部、长尾乡村青年用户的使用行为存在明显差异,其呈现内容均涉及乡村青年日常生活、独特个性和人际关系戏谑表达;在此过程中,乡村青年通过"快手"重塑乡村社会形象、传播和再生产乡土文化的传播行为,使当代乡村的意象及其价值观念得到更多人的认同,并进一步确认乡村青年的身份认同。上述"日常生活-媒介呈现-重塑认同"的关系成为乡村青年群体确认自我身份的一种认同机制。

This research focuses on rural youths who use "Kwai" to present and disseminate their daily lives.Through participatory observation and in-depth interviews,this article explores how this group reproduces and reshapes the behavioral characteristics of rural daily life and personal identity through the "Kwai" platform.This research attempts to reveal the following two issues:first,the types and characteristics of rural youth users on the "Kwai" platform and the specific performance of their communication practices;second,the rural youths' effort and identification process of self-evaluation and self-identity contained in the above practices. The research found that there are obvious differences between the use behavior of young users of "Kwai" in the "head" and "long-tail" villages. The content of the presentation involves the daily life, unique personality and interpersonal relationship expression of rural youths. In this process, rural youths use "Kwai" to reshape the rural social image, disseminate and reproduce the communication behavior of rural culture, so that the contemporary rural image and its values have been recognized by more people, and further confirmed the identity of the rural youth. The above-mentioned relationship between daily life-media presentation and the identity remodeling" has become an identity mechanism for rural youth groups to confirm their identity.