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短视频通过镜头、剪辑、配乐、评论与平台分发,将生命时间转化为可观看、可比较的年龄知识。以刘晓庆、赵雅芝2025年抖音认证账号发布的131条视频及8组代表性评论簇为材料,可采用典型个案比较与批判话语分析,从文本、话语实践和社会实践三个层面考察年龄叙事的生成机制。研究发现,年龄知识主要经由身体的技术性可见、生命时间的折叠重组、年龄主体的类型化塑造和评价尺度的关系化运作形成。刘晓庆的“行动型超越”与赵雅芝的“连续型永恒”虽路径不同,却都以青春化外观和活力表现为重要评价尺度。此类叙事拓展了中老年女性的公共可见性,也可能推动衰老责任个人化、年龄身体商品化及年龄焦虑生成。基于此,本研究提出年龄景观与年龄正义两个概念,用以解释年龄形象的结构化可见分布,并评价不同年龄主体在再现、参与、平台程序与知识解释中的平等承认。
Abstract:Through camera work, editing, music, comments, and platform distribution, short-video platforms transform the passage of life into age-related knowledge that can be viewed and compared.Drawing on 131 videos posted in 2025 on the verified Douyin accounts of Liu Xiaoqing and Zhao Yazhi, together with eight clusters of representative comments, this study employs comparative case analysis and critical discourse analysis to examine the mechanisms through which age narratives are produced at the levels of text, discursive practice, and social practice.The findings show that age-related knowledge is primarily constructed through the technologically mediated visibility of the body, the folding and reorganization of life-course time, the typification of aging subjects, and the relational operation of evaluative criteria.Although Liu Xiaoqing's “action-based transcendence” and Zhao Yazhi's “continuity-based timelessness” follow different narrative paths, both take youthful appearance and displays of vitality as important standards of evaluation.Such narratives expand the public visibility of middle-aged and older women, but may also contribute to the individualization of responsibility for aging, the commodification of aging bodies, and the production of age anxiety.On this basis, the study proposes the concepts of age landscape and age justice to explain the structured distribution of visibility among age representations and to evaluate whether subjects of different ages receive equal recognition in representation, participation, platform procedures, and the interpretation of knowledge.
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基本信息:
DOI:10.14086/j.cnki.xwycbpl.2026.05.003
中图分类号:G206
引用信息:
[1]王冬梅.短视频年龄叙事的知识生产研究[J].新闻与传播评论,2026,79(05):30-41.DOI:10.14086/j.cnki.xwycbpl.2026.05.003.
基金信息:
国家社会科学基金一般项目(22BZX013)
2026-09-02
2026-09-02